SEO is a necessary practice for every website owner. However, because of the ever-changing nature of the field of SEO, it can be overwhelming for companies to handle on their own. SERP happens to be the underlying reason why SEO is very popular today, and since experts have proved that SEO is here to stay, figuring out a useful tactic for handling the optimization needs of your website is fundamental.
Outsourcing SEO is common among businesses, big and small. Have you thought about hiring an expert to handle your optimization needs? Before you decide to outsource SEO, there are a couple of questions you need to determine a response to, among them conclusively:
- How do you measure the success of your SEO campaigns?
Before you can hire experts, you must know how they evaluate their success. Understand the metrics they base their SEO campaign success by, say, online sales, phone calls, among others. As much as there is pride in ranking first on search results, the success of your campaign should be based on more than the Search engine rank report.
Focus on the relevant metrics that generate revenue and are consistent from the regular reports you determine to receive from them. Find out how they keep track on Return on Investment (ROI).
- How do you do keyword research?
Determining the ideal search terms to focus on is imperative for your optimization journey. You want to concentrate on niched and targeted keywords that accentuate your brand essence. Understand how they spot the ideal keywords for clients. Do they have room for creating their original keywords? How can they help your brand stand out amidst the competition for specific search terms?
Have a thorough evaluation of your business to merge better the search terms you want to rank for on SERP. Seek also to understand how they conduct competitor analysis of keywords. Check to ascertain how they work, whether they carry out keyword research to determine niche topics or the other way around.
- What is your content generation strategy?
Content is king in the practice of SEO. Since generating quality content can be very demanding, you must find out what their content generation strategy is. How are they able to create content for search optimization? Any content you share should be search-friendly without compromise on quality.
Determine how diverse and creative they are in content types and retaining consistency, interest and natural flow in the copy. For image-based content like infographics, find out if they have a designer to handle the graphic design. Ask for samples of their text to see how versed they are in creating content that addresses key search terms.
Ask to know how often they share content. The frequency of creating and sharing content can point you towards the nature and quality of the content they share. You do not want a partner who will overshare content risking the chances of duplicating content, redundancy and low-quality copy.
What is their style of writing and what approach does the content take? Entertainment, information, persuasion, among others.
- What is your link-building strategy?
At the end of every SEO campaign, the goal is to climb higher on the domain authority ladder. Get to know what means they use to gather quality links from prominent websites. Whether they emphasise on Public Relations, guest blogging, directories, competitive analysis or linkless links, be thorough in pointing out how legit their link-earning strategies are. Let them show you their link acquisition campaigns so you can study to understand their link-building strategy.
For linkless links, determine how proficient they are in handling social media. Do they have a huge following? Are people responsive to their messages on social media? How is their audience engagement? All these concerns will let you in on how possible it is to yield desired results from linkless links, or rather, brand mentions.
Further, determine how well their inbound link structure is from their previous work. A robust internal link structure helps search engines as well as audiences to find old pages of your work that might contain relevant information. You want to be sure that the way they integrate links in a piece of content is natural and not forceful to cause spam concerns.
- What is your best success story?
This question can make your closing remark. It helps to audit some of the websites they have worked in that they consider their success.
If you resolve to outsource SEO, your aim should be significant results. If a potential partner cannot list out a list of websites they have successfully handled, the question of experience can throw you off-bus. Their success story should point you towards their major strengths in SEO best practices and inform you of loopholes you may need to reinforce on your own. Expect results instead of perfection!
Outsourcing can be nerve-racking, but you need to let go of some control. Remember that the people you hire have a different way of doing things, but as long as the end goal is to optimize your website with tangible results, taking expert services is not a bad idea.