Small businesses are awesome. They’re the backbone of the national and local economy and vital contributors to their local communities. Small businesses tend to buy local, sell local and employ local, making them a valued and respected pillar of the community. This is wonderful, not to mention socially and economically beneficial… But what happens when your ambition dictates that you don’t want your small business to stay small? As much as you value your current and loyal repeat customers, you can’t help feeling that there’s a huge and untapped market out there with an interest in the products and services that you offer. If only you could bring them to you.
Here we’ll look at some ways in which you can draw new customers to your business, and ensure that they keep coming back (without alienating the existing customers that are your bread and butter). So long as you’re prepared to invest your capital, resources and effort in long term sustainable growth, the sky’s the limit…
Give your online presence an overhaul
Much is made these days of the importance of websites for small businesses. All entrepreneurs are told that their businesses should have an online presence, but less emphasis is given to the importance of maintaining that online presence. If you have a website yer wonder why customers don’t flock to your business, your online presence may need an overhaul. Invest in a digital marketing agency who will be able to give your business an SEO audit and help you to grow your brand’s reach. It’s important to choose an agency that’s tailored to your needs. For example, Augur Marketing takes a different approach to advertising and focuses on client sales and lead generation. An external agency may represent an overhead but one that statistically offers you one of the highest returns on your investment you’re likely to get.
Get a mobile app
Websites are so last decade. In an era where more and more of us are consuming our media and making online purchases through mobile devices, the savvy entrepreneur knows that to keep in touch with a digitally led market, mobile apps are the way to go. A presence on the Apple or Android app store is, in and of itself, a great marketing tool that can draw interest in your brand from all over the world. With literally billions of people logging onto these app stores every day, getting featured can expose your brand to a whole new market and increase your customer base exponentially.
Seek out co-branding opportunities
If you want to network with other like minded entrepreneurs, benefit from their experience and expertise and introduce your brand to their loyal market, co-branding could be a great way to grow your customer base. Reaching out to other entrepreneurs in your area to collaborate on a new product or event could be a fun and creative way of building both brands that’s mutually beneficial.
In the digital age there are so many opportunities to grow your business that your only limit is your imagination.