I’m pretty sure that you have heard of the many companies that have experienced social media disasters. The various channels that are available these days offer a lot of opportunities, but also many pitfalls. And, those dangers are a big factor in the reasoning behind a complete avoidance of social media by many major companies. However, with the right planning in place, social media is nothing to be scared of. And, you will find that any crisis that occurs on Facebook and Twitter can be turned into a positive. In today’s guide, I’m going to run through some of the big issues that can occur on social media. I will also talk you through how to prepare your social media team to deal with these problems. As with anything in business, better planning will lead to more positive outcomes. … [Read more...] about Social Media Crisis? No Problem When You Plan Ahead!
Archives for November 2016
"I'm a technophobe!" "Can you just tell me over the phone? I don't like email." "Everything happens online nowadays! Does anyone actually bother to talk to people in real life?!" The above are a quick glance through some of the more bizarre statements that some people make. Their case is always the same: technology is bad, they can't keep up with it - and they don't even want to. Perhaps you're like that; those statements above might sound a little bit too familiar. There's nothing inherently wrong with being anti-technology. You can celebrate doing things the old fashioned way; with pen to paper rather than finger to keyboard. That's fine; it's your decision. If you're a business owner though, it's not fine. You just can't afford to be a technophobe when it comes to … [Read more...] about The New Normal: Why You Can’t Be A Technophobe and a Successful Entrepreneur
If you are like many others who discovered the advantages of earning your online marketing degree through a school like Arizona State University then you know what it’s like to put in hard work. With that said once all the hard work comes to an end, then it’s time to start your career. For many people the urge to start their own business is strong, as this can prove to be a very rewarding career path. Of course, there will be obstacles and challenges along the way. One of those challenges you’ll face is how to go about marketing your business. We’ve put together some tips you can use to get you started and help to build your brand. Do Some Research During your time spent earning your marketing degree online, you obviously learned about different types of marketing avenues. It doesn't … [Read more...] about How to Improve Your Marketing Knowledge as a Small Business Owner
This is a great guest post from Jessica Freeman. Guest blog posts give you an opportunity for great exposure. You get to attract the readers of popular blogs with your own ideas. Plus, you get high-quality backlinks that bring you traffic on the long run. If you get your posts published by influential bloggers, you’ll build quite a reputation for your own site. It doesn’t matter how hard you promote your posts via all social media platforms. You’ll still need to include guest posting in your content strategy if you want to attract more traffic to your site. Exposure, credibility, links, and social media growth – these are only few of the many benefits you’ll gain through guest posts. The Elements of Proper Guest Blogging Have you seen the Yoga International site? It’s a great … [Read more...] about Guest Blogging Tips: How to Write a Perfect Outreach Letter
If you’re preparing to launch a new business, there’s a lot to think about. One concern you might have is where to base your business. If you’re thinking about possible locations and workspace options, here are some ideas. Is home the best place for your business? Many people decide to start running a business from home. Working from home may make financial sense. It can help you to build a base and get yourself up and running without worrying about rent or business mortgage payments. If you’re considering your home as a new base, make sure you’re prepared. Does your home office have everything you need? Have you got space to store stock or put orders together? Setting up a new business is a risk. Starting at home can help you to get a foot in the door without paying out for business … [Read more...] about Where To Base Your New Business: Options To Consider Before You Launch
OK, so you have come up with a wonderful idea for a new business and are ready to get to work? Congratulations! I wish you all the success in the world. But I would also advise this: there are a lot of things you need to consider before getting to work. Your idea might have legs, but unless you give it a solid and strong foundation, the chances are you will fail. With this in mind, I’ve put together this ultimate checklist for all new businesses. It includes everything you need to have in place before you can consider taking a product or service to market. Let’s get started right away. Is there a market for your product or service? First of all, your bright idea might be fantastic in your mind. But what about everyone else’s? You have, to be honest about whether or not your product or … [Read more...] about Ultimate Checklist For Brand New Businesses