In the short term, QUANTITY BEATS QUALITY in social media

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Yes, you read the title right. QUANTITY beats quality in social media hands down… at least for the short term.

Before you crack your knuckles and get ready to go onto a brawl with me, telling me how wrong I am. Read on.

We have all heard the phrase “Social Media is About Quality, Not Quantity.”

I know that it’s better to have 1000 crazy fans who adore YOU rather than 10,000 followers who don’t give a crap about YOU.

But let’s see, what do the two groups of people have in common with each other?
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How to: Find advertisers for your blog

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How do you find advertisers for your blog? If you’ve been spending a lot of time on the web, I’m sure you’ve stumbled across Gary Vaynerchuk aka @GaryVee on Twitter. Gary is not only the founder of a VERY successful show on the web (Wine Library tv) but he is also the author of Crush It and Thank you Economy (one of my favourite books). If you’ve heard of him you’ll probably also know that he’ll buy the NY Jets one day! :)

When I first saw him on Youtube, he immediately caught my attention. I like how genuinely passionate he is, and not only is he exceptional in what he does, but his honesty meant that his gutsy attitude and personality might have made some people upset. But does he care? Nope. Not one bit.
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Marketing Battle: Seth Godin vs. Guy Kawasaki

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Float like butterfly, sting like a bee!

Are you ready to rummmmbleeeeee? On one corner we have Seth Godin, on the other corner we have Guy Kawasaki.

If you don’t know who they are, you’ve probably been living in a cave or you just got out of prison.

I  have the utmost respect for both Seth Godin and Guy Kawasaki, I’ve read both of their books and gain so much knowledge from them. Both of them have different approach when it comes to “marketing” and I doubt they can be compared.

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4 excellent examples of successful Twitter contest

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This post was a guest post that I wrote and published on JeffBullas.com. Do subscribe to Jeff’s blog for more amazing content and tips on social media. You won’t regret it. 

Using Twitter professionally for the past 3 years, I’ve seen my share of contests that were organized by both the bigger brands and smaller businesses.In fact, if you were to search with the phrase ‘RT to win’ on Twitter, you’ll find many interesting contests being held on a daily basis.

A Twitter contest is not only a great way to build buzz and increase brand engagement, but it also generates new followers and grows your brand presence.

There are even some who would suggest that Twitter contests are more effective at building engagement than any other online (paid) investments.

Clearly then, as Twitter grows its influence in social media, so too would the importance of Twitter contests.

There are several different types of Twitter contests. [Read more...]

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