Here is the hard truth…your customers don’t want to hear about your products 24/7. When you constantly talk about your products, people will simply ignore it. And when people continuously ignore it, guess what? Facebook edgeerank algorithm kicks in and your post won’t appear on the newsfeed. It may seem unfair that Facebook gets to do that to you, but in all seriousness, why should people listen to what is essentially a form of advertisement all the time?
Don’t worry! It’s definitely not the end of the world (end of the world is in December 2012). What you need to understand are your customers, and how do you get to know them? Why, by chatting to them of course! While it might seem hard to engage with hundreds and thousands of people on your Facebook page, there are some tricks that I’ve learnt which can help you to increase engagement on your Facebook page. It’s not only about making them listen to you; engagement is also about them speaking up. Here are three simple tricks to make them do just that.