Here is the hard truth…your customers don’t want to hear about your products 24/7. When you constantly talk about your products, people will simply ignore it. And when people continuously ignore it, guess what? Facebook edgeerank algorithm kicks in and your post won’t appear on the newsfeed. It may seem unfair that Facebook gets to do that to you, but in all seriousness, why should people listen to what is essentially a form of advertisement all the time? Don’t worry! It’s definitely not the end of the world (end of the world is in December 2012). What you need to understand are your customers, and how do you get to know them? Why, by chatting to them of course! While it might seem hard to engage with hundreds and thousands of people on your Facebook page, there are some … [Read more...] about 3 simple tips to increase engagement on your Facebook page
Archives for February 2012
A day in a life of a social media expert
According to a research done by AAL, there are a billion social media experts on the internet. Do you know what do they do on a daily basis? After “interviewing” more than 20 (actually none) experts, this is what I found out. … [Read more...] about A day in a life of a social media expert
How to handle negative comments on social media
I remember going through a meeting with a client and remembering that they didn’t want to be on social networking sites because they didn’t want to get negative comments or feedbacks. The thing is, whether or not your company is using social media, someone is talking about your brand on social networking sites like Yelp to review their experience with your brand. In case you’re wondering whether or not your brand should respond to this feedback, allow me to shed some light on these interesting facts. … [Read more...] about How to handle negative comments on social media