How To Run A Successful Social Media Competition

by | 9 Comments

The following blog post is a guest post by @KieraPedley. Kiera is the CCO (Chief Caring Officer) at Binkd home of the Binkd Promotion Platform. Not to mention a great friend! Enjoy!

Running a social media contest or competition can generate you some quick fans, and build your email list up, and drive quality, qualified, interested traffic to your site.

Without a good strategy in place, your hard-earned effort might well be going to waste. Here are 5 strategies to turn your contest into a valuable, long term, marketing machine. 

Begin With A Social Media Plan

Competitions should only represent one part of your social media marketing plan. If you don’t already have a strategy in place, if you fail to plan, you plan to fail.
[Read more...]

How to: Monitor your twitter followers – Part 1

by | 8 Comments

Below is a guest post contributed by Patricia Garza

Monitoring twitter followers can be tough. With the amount of importance and emphasis of online marketing through social media, it’s time to actually start getting smart about it. While I do believe it’s better to have tweeted and lost followers than to have never tweeted at all, I also believe it’s time to stop viewing our social media with such a romantic disposition.

Cold hard fact: Your Twitter followers do not care about your feelings. That is, unless you feelings are a crucial hinge of your tweets (say, if you’re a professional artist or poet). Even then, they care only if your feelings are somehow hindering or enhancing your work and your tweets.

I’m saying all of this to throw you out of the mindset that you are using Twitter to make friends. You are using Twitter to network, gain readers, and keep readers. So whenever someone stops following you on Twitter, there’s no need to get bummed out. However, you should have every incentive to sweat a little. Or at least enough to get you to research and evaluate your usage of social media. Fortunately, there are many tools at your disposal to do this.
[Read more...]

Likeable Social Media book review by @DaveKerpen

by | 19 Comments

Disclaimer: Dave Kerpen is a personal friend of mine whom I’ve got connected to thanks to social media.

I finally sat down on my butt and finished Dave Kerpen’s The Likeable Book. From the front cover it says that it will teach you how to delight your customers and create an irresistible brand. I’m sure you’ll be thinking, with so many books out there, do you need to read another social media book? One thing for sure is that this book is different and I would definitely recommend you to grab this book.

No, it’s not because I know Dave or Dave paid me to say this. (but I wouldn’t mind if that were to happen, kidding)

So many books out there concentrate on what you should do on Facebook or the tools you should use, a lot of books out there will tell you what to do, but not many goes deep into HOW TO actually do it. There are also not many books that teach you the value of being real, how to be authentic, the importance of responding to good and bad comments, how to respond to comments, and how to create an authentic voice. This is what separates this book from other social media books.
[Read more...]

Copyright © 2013 · Ask Aaron Lee