The Power of Earned Media


The following blog is a collaboration between me and my editor. There are three general types of media today. There is media that a company can control, namely Owned Media, where a company fully controls its contents and the type of message that it wishes to spread to its customers. Simple examples of a company’s owned media can be an official website or an official Twitter account. There is also Paid Media, where a company pays a third party to display its messages or products to for its … [Read more...]

How will social search affect businesses


Over the past few months, search engines like google and bing are integrating social into their search engines. After reading some articles on social searches, it got me thinking about what is the future of searches be? How it will affect businesses? "Google is taking those social circle links at the bottom of the page, pumping them with social steroids, and shoving them towards the top of results pages. For the first time, social is actually going to affect Google Search in a meaningful way." … [Read more...]

Focus Friday: The importance of responding in social media

customers support us airways

In today’s focus Friday, we look at the importance of responding to tweets. Depending on the industry you're in, some tweets require quicker or faster responds. According to eezeer, 85.9% of tweets to airlines are customer service related, therefore if you’re not responding, chances are you’re losing your customers TODAY. To support that, a report by Mediapost, show that 18% of those who posted a negative review of the merchant and got a reply ended up becoming loyal customers and buying more. … [Read more...]

14 nice things you can do for your customers using social media


Without customers, your business will never survive, I was inspired by a blog post by Ian Lurie, where Ian wrote about nice things that businesses can do for their customers, so I decide to write about how you can do nice things for your customers with the help of social media. In no particular order, here are some ways I think you can use social media for your customers. 1) Respond to your customers. This is one of the most important things you can actually do, some people are asking you … [Read more...]