The Power of Earned Media

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The following blog is a collaboration between me and my editor.

There are three general types of media today. There is media that a company can control, namely Owned Media, where a company fully controls its contents and the type of message that it wishes to spread to its customers. Simple examples of a company’s owned media can be an official website or an official Twitter account. There is also Paid Media, where a company pays a third party to display its messages or products to for its customers to see. This is the type of media that customers (You!) are exposed to every day in the form of advertisements and sponsorships. And then there is Earned Media, where the media coverage that your company wishes to gain needs to be earned from your customers.
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How will social search affect businesses

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Over the past few months, search engines like google and bing are integrating social into their search engines. After reading some articles on social searches, it got me thinking about what is the future of searches be? How it will affect businesses?

“Google is taking those social circle links at the bottom of the page, pumping them with social steroids, and shoving them towards the top of results pages. For the first time, social is actually going to affect Google Search in a meaningful way.”

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Focus Friday: The importance of responding in social media

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In today’s focus Friday, we look at the importance of responding to tweets. Depending on the industry you’re in, some tweets require quicker or faster responds. According to eezeer, 85.9% of tweets to airlines are customer service related, therefore if you’re not responding, chances are you’re losing your customers TODAY. To support that, a report by Mediapost, show that 18% of those who posted a negative review of the merchant and got a reply ended up becoming loyal customers and buying more.


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14 nice things you can do for your customers using social media

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Without customers, your business will never survive, I was inspired by a blog post by Ian Lurie, where Ian wrote about nice things that businesses can do for their customers, so I decide to write about how you can do nice things for your customers with the help of social media. In no particular order, here are some ways I think you can use social media for your customers.

1) Respond to your customers. This is one of the most important things you can actually do, some people are asking you question because they are interested. You’re actually losing customers when you don’t respond.
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Donate your unused twitter characters and help raise awareness

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It’s Friday, Friday, gotta get down on Friday, everybody’s lookin’ forward to the weekend, weekend. Wait… who sang that again? Erm… Once again its Friday and we have another Focus Friday segment where we look at how businesses are using social media today. One that caught my attention was Ben and Jerry’s World Fair Trade Day Campaign. What is fair trade you ask? Fair trade is a movement that helps producers and consumers get a better deal or better trading. This helps producers to improve their live and helps to reduce poverty.
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Twitter Influence – Which metrics matter?

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This is a republished article from my Friday column at iStrategy where I answer questions from twitter users. Enjoy!

What, in your opinion, is a better indication of influence: total of lists you’re on, retweets, followers or other? from @rslaats.

A: Thank you for the question. Influence is one of the most controversial topics on Twitter. In my honest opinion, I think there are various indicators of influence. There are some who judge influence purely on followers; others judge through the Klout score and there are even those who judge the ratio between following and followers. However, I feel that we should judge based on several factors, beginning with the Klout scores.

Here is an example:
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Sunday Coffee: Thoughts on influence and social media scalability

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Due to my exams, I was not able to complete any interviews yet, but we’ll have more in the coming weeks from founders of great startups to businesses who are doing extremely well in groupon or group buys. As for today, I plan to sit back, relax, and enjoy my cup of coffee alone in my boxers (You don’t want to imagine how I look).

However, this week’s Sunday Coffee would still include case studies which we all could learn from. I spent the entire day reading blog posts and watching some videos from various blogs. Two of those videos that got me thinking today were from Jeremiah Owyang (@jowyang) and Tom Webster (@webby2001).
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